Today, your business uses different systems for different tasks. Everything from sending marketing emails to running a customer helpdesk is managed with complex software; whether it’s relying

on a sophisticated CRM system to track every customer interaction or a simple spreadsheet where you manually update rows of customer information to keep your records up to date.

The challenge comes in trying to get these systems to connect and talk to each other. But not anymore.

What is Zapier?

Zapier is an online tool that helps you create simple software integrations with just a few clicks.

There are over 500 applications currently available via Zapier and users can connect any of them to their Messenger account quickly and easily.

Why integrate Messenger with Zapier?

Zapier has been designed for use by non-developers;  its self-serve portal includes a step-by-step guide to creating templated integrations with the most popular applications. Zapier makes it easy to integrate a variety of software systems, quickly delivering many benefits:


When software systems are integrated, it’s much easier for users to work with them. There is no need to learn how to use a separate system, or log in to a different account to perform a new task. This means users are able to work within their familiar application of choice, making their task much simpler.

Zapier is also simple to use. You don’t need to be a developer or know how each application works to connect them. Simply follow the on-screen prompts and your integrations will be up and running in just a few minutes.


Automating tasks between applications can deliver big productivity gains. Users no longer need to duplicate routine tasks, such as data entry, as these streamlined processes now run automatically in the background – saving a lot of time and effort.

Integrations can be set up in minutes, by non-technical staff, so you don’t need to worry about complex and time consuming development schedules, or outsourced resources to create the integrations you need.

Keep your IT specialists focussed on supporting business growth and processes. Zapier works in the background so teams are more productive without even knowing it.


Integrated software systems provide consistent information across applications. This helps avoid duplication, reduce errors and gives  better  insight into your company data. Zapier’s step-by-step process delivers a consistent experience, so you follow the same simple process for each integration – every time.